I'm actually surprised it's only that many ads? How can people even take a screenshot of the screen without a bunch of ads on it? You can't even take a look at a player, their jersey has basically ads on it, the ball, the shoes, the names of stadiums... Or do they not count the adidas/nike/reebok logos?
The jersey thing is completely insane to me. I'm from North America where jerseys are largely NBA, NHL and MLB. No ads (although, NHL has started). But the euro jersey has the biggest ad dead fucking center.
I understand the concept that the kit colours is what identifies the team, but still, I can't justify wearing a giant advertisement. If you gave it to me, I'd refuse it. Fuck you, pay me.
I reached a certain point and decided that a plain single color or striped cotton tshirt from kohls looks and feels as good as any plain single color cotton shirt that might have a swoosh on it. Bonus the no logo version is usually cheaper as well.
For sports shirts the advertising is literally part of the shirt design, if you remove all adverts with a razorblade now you'd wasted a lot of money on a shirt with huge holes in it.
A friend of mine used to do this with products that self-advertise when he was younger (I notice his Tilley hat is unmolested, presumably he had now stopped), but it doesn't really make sense on say a reproduction football kit.
As someone who didn't grow up in NA, i don't understand this attitude. At least in soccer (football), we don't have to sit and watch ads and waste our time (barring the NA world cup). I know a league game will take ~2 hours to complete with a 15 minute half time break. I can allocate that time and then move on with my life. I much rather have that than having to sit through ads that end up taking more time than actual playtime! NBA used to have a thing called TV timeouts. But hey you don't get ads on the jersey
Yeah I don't watch basketball or baseball or football so I don't know. Those are US leagues for US sports for US people, with one team to pretend it isn't.
> I'm from North America where jerseys are largely NBA, NHL and MLB. No ads (although, NHL has started). But the euro jersey has the biggest ad dead fucking center.
> The analysis counted advertising built into the match footage (e.g. on the hoardings [sic?]), rather than commercials shown during advertising breaks.