I reached a certain point and decided that a plain single color or striped cotton tshirt from kohls looks and feels as good as any plain single color cotton shirt that might have a swoosh on it. Bonus the no logo version is usually cheaper as well.

Is it actually extreme or is the overton window just beyond messed up?

Eh... gigantic logos on clothing have existed since the 70's. I do agree it's gotten WAY more prevalent from the 90's onward.