Good to know, but is it ever punished, either by the FTC or by consumer backlash? As long as the expected value is positive, companies will keep doing it.

I don't think so. I think the reddit posts are essentially complaining into the void. Instead of posting them on reddit I guess people should be submitting to the FTC etc!

Goddamn kiwi ads wasting my time in the time-wasting app!

I do think it's interesting Big Kiwi is hiring influencers to post influencing about kiwis!