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It's a bummer that these unethical tactics continue to work. They should offer a bounty for people who report cases that are successfully pursued, like for tax evasion or whistleblowing more generally.

That would lead to a slew of possible cases and a greater fear of getting caught. If people are willing to go on the record saying they're not worried about it, then they are really not worried about it.



It's regularly identified and called out on reddit- here are a few recent examples:

Influencers with undisclosed kiwi ads: https://www.reddit.com/r/NYCinfluencersnark/comments/1vqtrso...

Chewy.com ad disclosed on IG but not on tiktok: https://www.reddit.com/r/NYCinfluencersnark/comments/1v5e74u...

GAP ad not disclosed: https://www.reddit.com/r/NYCinfluencersnark/comments/1vftwoi...

https://www.reddit.com/r/BeautyGuruChatter/comments/1wbk2bd/...


Good to know, but is it ever punished, either by the FTC or by consumer backlash? As long as the expected value is positive, companies will keep doing it.


I don't think so. I think the reddit posts are essentially complaining into the void. Instead of posting them on reddit I guess people should be submitting to the FTC etc!


Goddamn kiwi ads wasting my time in the time-wasting app!


I do think it's interesting Big Kiwi is hiring influencers to post influencing about kiwis!




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