I suppose it's partly because it's the whole meal that is being represented and they match it for nutrients.

I'd guess they wanted to include store purchased bread, hence the pb&j.

The other thought i had was that most peanut butter includes (at least) palm oil (ultra processed) and sometimes other emulsifiers to prevent separation. Though you can buy pb that is just peanut and salt.

The jelly would contain quite a bit more in the way of preservatives, regulators and flavour enhancers etc than the jelly i'd make at home (if i did such a thing)

I'd guess it's just regular cheese which does require quite some processing to make but unless it's got extra additives to extend shelf life, change texture or taste it's just processed.

Would simple potato chips bought in a store be classified as ultra-processed under nova? I didn't read it that way. What in Nova would make it so?

*assuming the same ingredients as your home cooked example, which i think is your point, right?

Group 4 considers the packaging the food comes in - "sophisticated packaging, usually with synthetic materials."

Interesting!

I guess i can see how packaging makes a difference to the desirability / convenience of the food.

I guess i'm less likely to eat chips if i have to make them myself compared to grabbing a bag and more likely to over eat them if it's super convenient.

Though I admit to being a bit lazy like that.

I think that would actually be a great regulatory move; If they change the terms then they must cancel your subscription.

You'd have to elect to resubscribe with the new terms. Bonus points if it has to be the normal subscription flow, not some kind of one click to resubscribe.

I'd bet the pressure of instant drop in revenue and the likelihood of people being less motivated to resubscribe would kill some of this behavior.

Remember that the last time Disney fucked up a MASSIVE number of subs cancelled via Apple’s 1-click cancellation. Which Disney promptly exited from.