Is it poisoned or are they simply taking more drastic steps to maximize their earnings per mille given that user behavior for many of their most lucrative terms is likely shifting towards LLM conversations? With less search diversity, there may be higher ad CTRs, plus higher organic search traffic/visibility will typically lead brands to spend more on paid clicks as the free clicks are correlated/subsidize the paid spend.

Andy Fastow would be envious.

I think Russ Hanneman calls it a "pure play" type of company. He put radio on the internet, so he would know.

Reference: https://youtu.be/BzAdXyPYKQo?si=TD0dU3Zim5o_zaE4

Did he ever find his thumbdrive?

I clicked through each of the founder's LinkedIn profiles for that posting because something seemed... off about it. One was listed as a Forbes 30 under 30, combined with the language/curation of their pages, made me think these are going to join the likes of Holmes/SBF/Charlie Javice.