Because the money they are spending and the money they will be making comes and ends in different pockets.

Yes, Spain has fires every year, but this time is different:

240,000 acres is about 97,000 hectares. By July 26, Spain had already lost more than 150,000 hectares, or around 371,000 acres, six times the area burned by the same point last year...

Yes that's what I meant by "this one is larger than normal"