Why purchase a website, just to run it into the ground? I never understood this.

COVID happened. Money was aplenty. Then snapback happened. And there were many firings and cancelled projects.

There were a lot of products and ideas that felt great during ZIRP but stopped making sense post-ZIRP. That's my take.

Often politics, lack of vision, people being shuffled around, etc (e.g the stakeholder that decided of the acquisition just got moved to an another department, this kind of things)