That’s my doing. I already had a pipeline of contacts for manufacturing GameBoy games at various levels of quality and cost. Being involved from the beginning, I was able to influence development to ensure we could produce the lowest cost product that met the quality levels needed to blow up everyone’s collective minds.
I didn’t do the art, but I did do the graphic design/layout of the box. I can assure you there was no AI used on the box. (Well, except for the CRT effect on the screenshots. ChatGPT helped out there.) I did the work in PhotoPea using the artist’s original work as a base.