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Ford is launching an EV pickup for like $30k to compete with the Slate pickup. Doesn't seem like Ford is giving up.
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Yeah Ford killed the f150 lightning because it appealed to no one. Trades people didn't want to fuck with charging their vehicle. Normal people didn't want to pay 100k for a truck.

Their new one is very interesting. I wanted an electric truck when I bought my most recent one but just couldn't afford it. If it's 30k for the base, figure 40k with bells and whistles. That makes it super attainable with a decent trade.


My interest in the Ford truck entirely depends on how thoroughly I can neuter its ability to talk to any network. Slate might be the clear winner there (and only "might" because of that insane kill-switch law).

Got curious, searched, saw this on the Fathom page: “ Dealer sets selling price”, closed the page.

We’re going to see a repeat of Maverick with inflated prices which will kill the demand.




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