Or Driving? BMW had to pivot over initial outrage, but in 2022, they launched a "Functions on Demand" program that required drivers to pay a $18 monthly or $180 annual subscription to unlock physical heated seats and heated steering wheels.
Which will all have things like reprogrammable firmware and FPGA aspects to support paywalled proprietary features.
We already support it to some extent with licensed hardware codecs (HEVC, AVC, VVC etc...), licensed DRM like HDCP, and individual device licensing for audio technologies like Dolby Atmos, DTS:X and video technologies like Dolby Vision.
A hardware purchase occurs once, it doesn't come due for extracting or manipulating every quarter.