The internal cost per tonne to low Earth orbit differs vastly between SpaceX’s Falcon 9 and Ariane’s best offer:

  Vehicle                       Cost / tonne
  Falcon 9 (booster recovery)   ~$2 million
  Ariane 64                     ~$5 million
  Starship (projected)          <$500,000

To meaningfully compete, European launch providers must try to match these costs, then spend a decade putting these vehicles into orbit. That’s no easy task.