Biscoff is a registered trademark of Lotus Bakeries, while speculoos is a generic name. Hence why Lotus markets its under its owned name, and not the generic name; especially outside Belgium/Netherlands where people don't know about speculoos.

I'm so fucking mad and I'll keep calling them spéculoos until the day I die.

If it's any help, the company denies that Delta came up with the name, but doesn't offer an explanation to the origin of the name itself.

It's also funny how they deny that the original deal with Delta was only a temporary short term deal, but that it was always a longterm deal.

Same.

It is at least easier to pronounce for non-Dutch speakers. Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....

But to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.

As a Belgian living abroad I'm waiting for the day prepare/filet americain, proper mayonaise and "broodjes" are available world wide. If people knew about it, it would be as big as sushi!

Yeah, broodjes would be great. But I'd settle for even just decent bread lol.

I mean, a hoagie is a broodje, just the bread is not as good. The quality difference in mayonnaise outside of Belgium insane too.

Huh. That would actually annoy me because speculaas and speculoos are two different things.