Agree. $300 for a speaker + home automation hub + timer + digital picture frame appeals to a lot of older people and busy parents who spend a lot of time in the kitchen.
My parents have been using an Alexa screen for years for this, but then started buying cheap Android-based picture frames because they somewhat want out of the Alexa ecosystem (and also couldn't resist "cheap" for larger form factor picture displays). I could definitely see recommending this as an option to consolidate their ecosystems somewhat.