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Apple is pretty late to the smart display market. We have had these devices around for almost a decade now.

  - Echo Show: 2017
  - Nest Hub: 2018
  - HomeView: 2026
The existing products have been through multiple generations and have differentiated into different sizes, features, and formats.


I think this is pretty classic Apple – they take their time jumping into a new product segment and only do it once they feel their product would work and be received well. The iPhone Duo being released this year after ~10 years of foldable Android phones is a similar story


That strategy worked great for the Vision Pro


it worked great for iPhone.


And Apple Car. It's so high-tech, you can't even see it on the road!




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