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>nobody ever bought German cars for their low prices, except the Beetle

Huh? VW Golf cars were hugely popular in Europe for being low price and sturdy. Not every German car was a Mercedes or a BMW. But now even the Golf equivalent, the ID, is too expensive for a vast majority of Europeans.

VW moved itself as the premium brand of the group and relegated Seat and Especially Skoda as the cheaper brands.



The Golf was a “premium” supermini since the 90s certainly.


VW got a majority stake in Auto Union (later Audi) in 1966, and the Audi 50 was launched in the 70s. The Audi 50 was rebadged as the VW Polo, and by the 90es, Audi was the luxury brand. Why would you then label the VW Golf the premium supermini at that time? They had a dedicated brand for premium.


Premium is a step below Luxury, which is where Audi fitted.

After the 50, Audi didn’t even have a supermini until the early 2000s.


Is VW seen as a premium brand in Europe? I doubt it. The name means "people's car" and AFAIK Audi is the premium brand of the VW Group.




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