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> This means you could literally stand side-by-side with another shopper, scan the same TV, and see a $100 difference just because the store's AI thinks you make more money.

Isn't this highly illegal in most developed countries?



It’s so hard to tell whether this is really happening or not since journalists are so bad at understanding these concepts.

What I do know is that laws on these issues are woefully slow to adapt.


They also pair that with increased prices unless you use the app. It is particularly insidious.




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