You are familiar with Nike and Adidas. I want to start a shoe brand that makes shoes that would coincidentally be perfectly suited for your needs (whatever sport, activity, etc you enjoy). How do I get you to notice them?
Why should I want your shoe brand? Why should I have to notice your shoe brand? Is your shoe not so good on it's own that anyone who buys one will go out of their way to tell everyone they know?
It isn't?
Then go away.
It's my attention. What right do you have to purchase it?
