Well my comment was half in jest, but No Logo talks at length about the encroachment of megabrands into everyday life, and the replacement of the "public sphere" with controlled spaces that conform to the brand's image.
In this case, while the Apple Concert Hall may superficially look like just another music venue (many of which are privately owned in their own right, obviously). But its musical programme will almost surely follow a different set of guiding principles, in conformance to how Apple wants to project their brand to consumers. And the goal itself of hosting live music performances takes second stage (heh) compared to that of marketing them for streaming consumption. Speaking of which: it's not mentioned in the article, but I would be _extremely_ surprised if Apple didn't make this move with Vision users in mind.
