I don’t know if they did or didn’t try to kill bookmarks.
But on the commercial incentives, it does make sense for them to kill it.
Companies pay good advertisement so they show up first on the search result when a user want to find them.
Eg you want to go to carglass website: you type carglass in google and the company will most likely pay Google to show up first in the ads section because competitors are trying to sway away customers from them. If they didn’t outbid their competitors, even though the customer want to go to carglass, he will click on first result and may end up buying from their competitor without even noticing.
That wouldn’t happen if people had put carglass.com website in bookmark.
Google doesn't show ads on navigational queries because of the potential trademark-infringement legal issues that could result from recommending a competitor when somebody searches for a trademark.
Search for [carglass], no ads. Search for [facebook], no ads. Search for [spotify], no ads. Search for [american airlines], no ads. All of these would be very desirable queries to advertise a competitor on.
(IIRC they've gone back and forth on this depending on what the lawyers thought they could get away with; ISTR when Bing launched Microsoft would run ads on [google] that pointed to Bing. It's been a long time since I've seen an ad on a navigational query though.)
As a counter example, a couple days ago I was to install DaVinci Resolve on a new windows installation, so I searched "davinci resolve." Since I was used to having adblocker, I just clicked the top result, which is titled "DaVinci Resolve" but actually takes you to some awful shady thing like wondershare or softonic/uptodown, I forgot.
I feel like, navigational queries or no, Google should be held liable for allowing scam sites like that to advertise. I think there was a trending HN post recently on that front.
> As a counter example, a couple days ago I was to install DaVinci Resolve on a new windows installation, so I searched "davinci resolve." Since I was used to having adblocker, I just clicked the top result, which is titled "DaVinci Resolve" but actually takes you to some awful shady thing like wondershare or softonic/uptodown, I forgot.
I just tried this query on chrome / android.
This is the first link on the page at the very top:
When people tell me this stuff about their Google searches it drives me insane, I want to know why our experiences are so different. It is regional? Is it OS, is it browser, is it something else? I want to know!
You know your search results are personalized right? If I google something and my girlfriend googles the same thing, on the same network, we get different results.
>You know your search results are personalized right?
Of course.
But these results don't seem to change on a degoogled chromium on desktop, with no google account login personalization, no account logged in, in incognito, using: Ublock origin lite, User Agent / OS Randomizer, Privacy Badger, and using a VPN to other locales.
That's why I want to know, I've been curious about this for years, and nothing I've looked at seems conclusive.
My biggest guess is country or native language, but it's been hard to pin down. I think that may be the biggest factor (with local laws contributing maybe to how search results get displayed).
I'm curious! I want to know the driver behind the bad experiences people are having with it. (I've been using it literally since it was released.)
This a search domain term that means a search query where the user is trying to find a specific destination/product. I don't know how Google search works, but often a search will first go through an intent classifier and then use a different model based on the query type.
A "navigational query" is a query with a certain website in mind. So like if you search for [facebook], 99.99% of the time you are looking to go to Facebook, if you search for [hacker news] 99.99% of the time you are looking to go to news.ycombinator.com. Basically it replaces the address bar for people who don't know what URLs are. You aren't looking for information about the business, you want to go to the site/business itself.
But on the commercial incentives, it does make sense for them to kill it.
Companies pay good advertisement so they show up first on the search result when a user want to find them.
Eg you want to go to carglass website: you type carglass in google and the company will most likely pay Google to show up first in the ads section because competitors are trying to sway away customers from them. If they didn’t outbid their competitors, even though the customer want to go to carglass, he will click on first result and may end up buying from their competitor without even noticing.
That wouldn’t happen if people had put carglass.com website in bookmark.