> But even for broadcasts wholly owned and controlled by a streaming platform, like Thursday Night Football on Prime, there are just times when it would be dead air. I don't entirely mind commercials in that instance. Nothing else is going on.
I.e. instead of dead air, they could show some live feed in the spot that other broadcasters use for commercials.
What's happening in that time is just random bullshit. They'll run bits on the jumbotron, hold raffles, go play games with people in the stands, etc. All sponsored by ", the official of your ". Or, in other words, ads.
You could show the players and coaches on the sidelines, but that's also rather boring. It'll be a couple of guys shooting the shit on a bench, or a couple of guys hunched over a table, or some guys warming up.
The best thing they can do is like information from other games maybe.
Honestly, I was going by my most recent experience, which was F1 in Singapore last year. (I’ve been in Singapore at the time, but haven’t managed to get to a good spot, so I was watching it online a couple blocks away.) That thing had ads every minute, but the race obviously doesn’t stop during the breaks.
> What's happening in that time is just random bullshit.
Are most sports events like this? It sucks then, but the playing games with people in the stands thing sounds better than just plain ads. Mix that with sidelines shots, some alternative commentary maybe (with some instant replays?), and sure, information from other games, and you get a nice, coherent broadcast with some ads from the stadium but none that are as out of place as the usual commercial breaks.
> But even for broadcasts wholly owned and controlled by a streaming platform, like Thursday Night Football on Prime, there are just times when it would be dead air. I don't entirely mind commercials in that instance. Nothing else is going on.
I.e. instead of dead air, they could show some live feed in the spot that other broadcasters use for commercials.