maybe agentic commerce will finally realize the micro-payments based internet that crypto people had been wishing would happen for years? Should there be stablecoin based micropayments built into MCP to charge for agentic interactions to replace the micropayment of an ad into someones eyeballs?
This is (still) never going to happen. A more realistic outcome is a deal between Meta and Amazon to enable access in exchange for invisibly integrating advertisements into the agents' decisions.I don't know exactly what that will look like, but I'd bet we will see a version of it soon.
It can only be this. And it will fail the same reason Alexa failed.
Nobody will blindly trust Amazon to buy products when they know Amazon cannot and will not truly suggest the best product for the consumer.
Alexa was supposed to be the voice gateway to purchasing. But nobody trusts the result Alexa picks because it will not default to the best value to the user - only the best value to Amazon.
