50% of consumer spending is by the top 10% of consumers, with that 10% generally being Apple ecosystem people. Anyone with ecommmerce stats can confirm this, Apple consumers just shop and consume more, particularly at the high end.
This gives the impression that Apple are even bigger than they are.
Curious to know how many of these sales are 'corporate purchases' for fleets versus 'personal purchases'. Given a choice, would most people prefer a Lenovo/PC or an Apple product? How many have Lenovo/PC IT-managed work machines and also (choose to) purchase a PC for personal use versus choosing an Apple?
> Given a choice, would most people prefer a Lenovo/PC or an Apple product?
I certainly would, because I demand Linux on all my computers. I can't stand the idea of being forced to sacrifice x% of my disk for things like "Apple Intelligence" or other bloatware that Apple decided I can't remove because it is a "system component." That, plus all the privacy and user control issues posed by an operating system effectively remotely controlled by a third party.
I feel apple is huge mostly in the US, rest of the world apple has a reputation for being overpriced so people have mostly never used a Mac and if you have a lifetime of windows usage switching is jarring.. speaking from experience
The two figure can be reconciled if an iPhone user visits more web pages than an Android user.
It is well known for decades that a Mac user spends many times more on software for that Mac than a PC user spends for software, so it is reasonable to conclude that an iPhone user visits more web pages.
Precisely. And using Linux is a joy. A absolutely hate working on MacOS. If Linux was not an option for me, I would most likely crawl back to Windows than use MacOS.
And boy, Limux runs awesomely on Thinkpad. I got one with 32GB RAM, 512 GB SSD for a mere 600 bucks. Works like a charm, perfect for any software development work.