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Yeah, really, Barnes & Noble marketing is missing a beat by not printing that as a bookmark to include with new book sales after asking the question at the register, "Has the person you are buying this hardcover for ever opened a new book correctly?"

Oblig. XKCD:

https://xkcd.com/1053/

(which I kind of wish was comic #1,000 so it was easy to remember/link)



A better solution would be for them to just pre-open the books so you don't need complex rituals to read them.


If I buy a new, unread book, I expect to be the first person to open it.




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