I don't know about this particular effort, but AIs running business is straight out of SciFi novels and short stories - usually dystopian futures that extrapolate current US trends. I for one am curious about such efforts. I don't see any reason to believe they won't eventually succeed. Plenty of businesses are run by utterly incompetent narcissistic asshats and yet turn a profit, so the bar seems pretty low.
Had AI agents running businesses for the principal character Manfred Macx over twenty years ago.
The first part of the book sounded pretty convincing then although I thought it would take a long time to happen. It sounds even more convincing now and much closer.
