Talk about living in a bubble. Nike is an ultraglobal brand. The people who A. saw those ads and B. considered them negatively represent maybe 0.5% of global revenue. If even that. They sure weren't running "body-positive woman" ads in Tokyo and Zagreb.
It's time you get out there and meet some people from different backgrounds rather than something filtered down to like-minded people, and hopefully realize that your frame of reference is very limited.
They did run some painfully out-of-touch adverts in Central-Europe, possibly in Zagreb also... In Hungary it was pretty much a talking point at a time to boycott them, and competition was there. Hoka became pretty popular and common without any advertisements.
> Hoka became pretty popular and common without any advertisements.
By "advertisements", I am sure you mean traditional adverts like TV, print media, and billboards. They were blowing up on social media thanks to paid influencers.
But then the share price drops.
ie: the market capitalisation drops.
They then have to pay more money to borrow.
Fewer investors are interested in giving them money.
The business spirals into irrelevance like Ken Olsen's Digital Equipment Corporation.
Restructuring happens
Employees lose jobs.
Restructuring happens again and again and again.
Employees lose jobs, more jobs and still more jobs.
Unpaid suppliers go bankrupt.
Finally they shut down and become an irrelevance like Nike, 777 Partners, DEC, BioXcel Therapeutics, Lycos, First Brands Group, Yahoo.