Whenever disagreeable, humorless scolds start squealing about how "everybody must do X" or "everybody must stop doing Y" ... it makes a lot of people want to do the opposite.
Here's another meta-lesson: "woke" turns out to be broadly popular and is not actually going away.
Yes, many people *genuinely* give a fuck that tech leaders are promoting white supremacy and ethnic cleansing, and there will be actual consequences for this.
If despicable individuals start hating on somebody, reasonable people will have a positive view by default and will be more compelled to try what crazies are trying to ban.
"I don't care what you hate, since I have have seen what you cheer". Quite the opposite: "oh, you hate it, must be good and worthy"