I was an EM at Evernote through the first six months after the close (notifications team).
Left in May 2023, before they shut the US/Chile offices. The sequence was pretty consistent: cut every vendor they could (Zoom disappeared overnight), get to profitable on costs, then raise prices on lock-in.
Personal went from ~$70/year to $130 pretty fast.
The product is still alive; the company that built it is not. They were effective. It was also obvious early that most of us were not part of the long-term plan.
I don't care for or use any of the AI features.
I hope the price doesn't go up dramatically.