It doesn't happen overnight, but the adversarial behaviour of the current administration and the tariffs really changed the perspective about America on many Europeans.
The discussion about building European alternatives had never been so mainstream. If and once they emerge, I think the shift will happen. But let's see
It's a slow shift, but it's coming. For instance, Airbus already picked a French AWS replacement (Scaleway). It won't be all, it won't be tomorrow, but "what happens if we get tariffed / they invade Greenland" is already part of everyone's disaster planning.
2 years is not a long time. What I’m telling you is that sentiments have changed dramatically, and every government and company board across the continent is taking actions to position itself according to those sentiments.
You won’t see the full effect of that for at least a decade, but that doesn’t mean it’s not happening.
The reality seems to be that for decades Europe gave only lip service to decoupling from American tech infrastructure, but in the last couple of years America has gone from being seen as a strong ally to being a major risk.
It will take time to move. Frankly as an American I hope it takes a long time and we get our shit together and rebuild our alliance with Europe. But it’s possible that the damage is not reversible in the next couple of decades and Europe will accelerate their decoupling. It’s also possible we continue to slide into imperialist authoritarianism (and Europe definitely accelerates their decoupling).
This is what I mean: Americans don’t understand the immense dividends they have enjoyed from being the defacto symbol of “progress” in the 20th and 21st centuries so far. American solutions were chosen by European customers because they were reliable trading partners with an air of modernity. Homegrown was seen as the antithesis to leapfrogging into the future.
People celebrated when McDonald’s came to their country or town. Not anymore.
