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I suspect their enterprise computer business creates more revenue than printers.


Printers are just a loss leader for toner.


If you put 90% of the electronics into the cartridge and the printer box is just a paper feeder - that's not exactly surprising.


"Just" feeding paper is extreme engineering. And a disposable vape has more compute in it than a toner cartridge. (Though there is insane non recurring engineering in an inkjet cartridge. But I bet just the warehousing of a printer is a significant part of the total cost of a printer.


HP retail ink cartridge prices are not a cost issue.




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