I think this was a common game on city/town subs. It happened here, there was a post asking for a good restaurant and someone just made up a name. It went viral and people started posting made-up menus for the place, reviews, and for a couple of months any time someone asked about a restaurant this fictional place would get mentioned.
It was all done as a joke to see if they could get Gemini or ChatGPT to start recommending it.
The Montréal subreddit has been doing this for ages before LLMs were a thing because every summer and fall there's endless threads from tourists and students asking the same questions that recommending a local gay bathhouse became the meme answer.
It was all done as a joke to see if they could get Gemini or ChatGPT to start recommending it.