> For example, just recently, Apple deployed its formidable multi-billion-user global cloud infrastructure in service of… promoting the Brad Pitt Formula 1 movie. People were, understandably, a bit disconcerted to see their wallet payment app sending them promotional messages about a film, and Apple undoubtedly screwed up in polluting a functional messaging channel about transactions with a commercial message, but hey — this is a clear sign Apple knows it’s got the power to drop a note directly into millions of people’s pockets.
