I agree that this is true for you and probably even for me.
But think about normal human conversation - when a friend tells me they are going to buy a rav-4 that weekend,I am 100% going to tell that then I had a rental CX-50 last week and would recommend they take a look at it.
In other words: putting a new concept on someone's radar that they hadn't thought about but is relevant to them is hugely valuable.
Think about it like this:
- lots of people searched Rav 4
- some of them clicked the ad for cx-50
- some of them ended up test driving the cx-50
- some of them bought it
For the people that clicked / test drive / bought - there's clearly something important that happened as a result (whether it changed the final outcome or not)
Though yes personally I would be like "compact suvs 2026 reviews" as my starting point so that would never be me - but not everyone is me.
Having those things come up in conversation with a friend, who we can probably trust to deliver good information to us, is _way_ different than a platform that is going to potentially profit if they can sway you another direction.
If my friend is involved in an MLM scheme, I'm not going to trust them that I should buy NutriProteinShakeMax! I probably don't want them to tell me about it, ever!
Pause. Amazon is not my friend. Neither is Google, or Netflix, or Temu, or any other website or service.
When I ask an e-commerce website for something, I'm not looking for normal human conversation. I'm looking for a product.
More generally, when I'm asking a computer for something, I'm still not looking to have a conversation. I'm looking for results. Quaint, I know.
If I want Amazon to "put new ideas on my radar" I'll ask for that explicitly. Spoiler alert: I won't. It's a website where you buy things, not a goddamn mood board.
But think about normal human conversation - when a friend tells me they are going to buy a rav-4 that weekend,I am 100% going to tell that then I had a rental CX-50 last week and would recommend they take a look at it.
In other words: putting a new concept on someone's radar that they hadn't thought about but is relevant to them is hugely valuable.
Think about it like this: - lots of people searched Rav 4 - some of them clicked the ad for cx-50 - some of them ended up test driving the cx-50 - some of them bought it
For the people that clicked / test drive / bought - there's clearly something important that happened as a result (whether it changed the final outcome or not)
Though yes personally I would be like "compact suvs 2026 reviews" as my starting point so that would never be me - but not everyone is me.