Yeah, it's truly awful if you're looking for something specific. I tend to find things by finding something I don't want then clicking through 16 pages of "related to this item" ad nauseum.
I find myself more often using ChatGPT to find things now because their search is sooo bad.
Like, if I want petite clothes, I do not want clothes that are not petite, folks. Why is this hard?
I’m surprised that anyone would love Amazon so much that they resort to using third-party search so they can continue buying from Amazon. Rather than just shopping elsewhere!
There are many product categories where I know that shopping on Amazon will be a miserable experience riddled with crap goods and useless search, so I go elsewhere. Never even occurred to me to use an LLM to make up for Amazon’s own deliberate decision to serve me crap.
Eh, for me it's not about love, it's about no other retailers carrying what I want, at a price point I'll pay, with an easy return policy and easy checkout. I'm willing to put up with a lot of crap to find that, apparently.
To be clear, when I do use LLM for search, I don't limit it to one site.