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Maybe going against the grain but I think their product philosophy is actually really interesting. They basically just buy the database. Then throw out the crappily built product, with years of tech debt and cruft, and rebuild it leanly, with a small team, low overheads, and ruthlessly optimise for efficiency, and amortise shared in-house resources across the product portfolio.

There's a strong logic to that.



In other words, the private equity sales pitch. You left out the bit about jacking up the price and milking customers for every penny until their contracts expire.


> Then throw out the crappily built product, with years of tech debt and cruft, and rebuild it leanly

Which products have they rebuilt? I mostly hear about them selling the existing product at a higher price while reducing the size of the development team.


This is well documented. Evernote being the main example. They also rebuilt Cabinet completely from scratch.




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