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A BMW is like a flagship smart phone. It looks like luxury, but everyone has them.


Are you including people who own older BMWs? They look like really great deals on the used market. Just don’t check the five-year total cost of ownership. If it’s not new, it’s gonna cost you in the shop. Maybe every year or so.

Also I think everyone in our social circles have flagship phones but $50 Android pre-paids sell pretty well. (Someone probably knows, unlike me, the exact numbers.)


Because it's a premium product, not a luxury.




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