I think the evil part is the [at any cost] part, the incentives are irrelevant. An AI that only wants to make paperclips isn't evil because of the paperclips.

The thing is though, they’re already outrageously rich.

At some point you genuinely are just being dodgy purely for the love of the game

'I don't want to do evil things! But they so well, what choice do I have?!'

“And those are great, great beautiful evil things. They came to me and said how beautiful those great evil things are.”

No clue how people fall for that.