In the local minor league hockey games near me the power play (the man advantage resulting from a penalty) is usually sponsored by an electric company. The announcers say things like "..and with that cross-check they're on a TXU Energy Power Play!"
And corporate UX/Design teams are eager to modernize those cards; yes they're already flat, but canary yellow is so last century and some glass effects or abolishing the rounded corners will be the next thing.
“Looks like this is a card. He already has a yellow (sponsored by Qatar Airwaves), and may be looking at his second. YES! he is receiving is second yellow, this time sponsored by Universal Studio, and here is the red card. Sponsored by Red Bull. He is leaving this game and his team mates one down.”
Second commentator: “It is true, Red Bull gives you wings. In this case, the wings only take you to the shower room.”
I follow a local team and don’t really follow the larger picture, but injuries are sponsored, i always thought that would produce a perverse incentive.
EDIT: not sure why i’m getting downvoted, they post up the injured player on the screens with a private medical company prominently displayed.
