This kind of narrative is going to bite them just like the "AI will take your job" narrative has. It feels like the frontier labs are taking a massive gamble with public perception here. I assume the goal is to paint the technology as so powerful and dangerous that only a handful of blessed US companies should be trusted to run it, in an attempt to suppress the rise of the Chinese models that are rapidly catching them.
Didn't HF use an open weights model running on their own hardware to solve the issue though? Sort of defeats that narrative and plays into one in which frontier == bad_guys and open == good_guys