No, you're using the word in the colloquial pejorative sense. This is a protest, and the fact that they are trying to make it visible in the way that they are is what separates it from something like a generic competitor that does something similar.
I understand what you're saying, this is a protest, so by definition it's performative.
But I suspect whoever is behind this doesn't want it to be just performative. They hope that companies will actually switch to these drop-in OSS replacements, otherwise what exactly is the point? The website? Mission accomplished I guess.
