There is a reason we consider annual results. A year is a natural complete cycle. There isn’t equal amount of demand in January as in June for almost any product.
So taking one good week and multiplying it by 52 (or 4 x 13 as the case may be) is at least naïve and realistically — deceptive.
Now let's think for a second about why you would ever want to report it that way. There is not one good reason other than hiding your actual measly revenue.
https://m.xkcd.com/605/
There is a reason we consider annual results. A year is a natural complete cycle. There isn’t equal amount of demand in January as in June for almost any product.
So taking one good week and multiplying it by 52 (or 4 x 13 as the case may be) is at least naïve and realistically — deceptive.