People (I mean individuals) are paying them money because subscription costs are ridiculously subsidized, which effectively means that Anthropic is paying people money to use them.
I'm pretty (from talking to people) that they're not subsidised in the simple sense. They are:
* low/no margin, unlike the API which is very high margin
* gym-membership subsidised - most subscribers don't max them out, mainly us coders are being "subsidised" from users just using it as a research chatbot
