> Apple front-loaded the keynote with a “we care about children” narrative that the media and fanboys lapped up. Then they advertised features that are suspiciously at odds (if you stop to think). It was a shrewd marketing stunt they’ve pulled before. In past events Apple has greenwashed the opening spiel before flogging a new iPhone model with an annual upgrade plan. Don’t worry, it’s all recycled. Totally eco-friendly to ship mass-produced luxury goods around the world to meet a manufactured demand.

Another nice example is the posturing about "vision health", concerns about myopia, etc. IMMEDIATELY before announcing the visionPro product.

WWDC 2024: https://youtu.be/GYkq9Rgoj8E?t=4625