It's actually not the Streisand effect. The Streisand effect is about trying to smother a controversy and, in the process, breathing life into it.
Zelda is not exercising power or suppressing a controversy. This is just old fashioned dickheadedness. A generous interpretation would be juvenile trolling since they know their mark is vulnerable.
Typically a Streisand effect involves filing a lawsuit to try to stop something, which then raises awareness more broadly and makes the problem you’re suing to correct worse. In the canonical example, it’s “everyone stop taking pictures of my house!”, now pictures of your house are everywhere.
With a reasonably more generous definition, this case can indeed be considered a Streisand effect, if the problem gets worse by calling attention to it because now more idiots know about it. But a lawsuit would seal the deal!
Zelda is not exercising power or suppressing a controversy. This is just old fashioned dickheadedness. A generous interpretation would be juvenile trolling since they know their mark is vulnerable.