There is quite a leap from entertainment viewing choices to device gadget selection. It seems like a straw man to beat down and argue. My question is why? Why attached identity behind gadget choice? It is all marketing by large corporations in the end.
I feel the same way about Apple. It's target market is uninformed users. Never purchased anything from them.
Don't even get me started on the closed ecosystem. Admittedly Google/android has been closing in on that front but the initial intentions were good.