Because violating the law was the prerequisite to starting their business, without it they're worth $0 and have no models. They've already survived Training on customer input may help the models but it isn't "bet the farm" helpful. Now, they have a thriving business, so they shouldn't risk their business for incremental data that they can buy.
At this point, the reputation of the business matters too. Fable explicitly didn't support zero-retention usage, and it saw significantly lower adoption vs other flagship models, and their past releases. Being caught abusing enterprise contracts is really hard to dig out of.
and they're under no contract with those millions of websites and books, but it's a whole other thing when it's a paying customer, especially a large enterprise with a signed contract with DPAs etc.
At this point, the reputation of the business matters too. Fable explicitly didn't support zero-retention usage, and it saw significantly lower adoption vs other flagship models, and their past releases. Being caught abusing enterprise contracts is really hard to dig out of.