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> Cook inherited an Apple that was already a behemoth, and completely ignored (or never knew) how they became one.

Cook joined apple in 1998. They were not a behemoth. His first year, their net income was 300 million for the entire year.



He was chosen as CEO in 2011.

There's a bit of power difference between SVP for worldwide operations (read: component supply and international manufacturing) and CEO.




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