I don't see why Apple is obligated to fix SMS/MMS/RCS's mess and it isn't the standards body's fault that their standard sucks. Apple could've just not made iMessage and nobody would blame them for this.
Of course iMessage makes iPhones valuable. Apple has invested in iMessage since 2011 for their own gain, which is how every tech business works, and maybe Google should've done similarly.
Of course iMessage makes iPhones valuable. Apple has invested in iMessage since 2011 for their own gain, which is how every tech business works, and maybe Google should've done similarly.