> We have to escape this mentality that anything that makes money is valid, that the money itself is the validation of "rightness".
I agree. But.
I run an online business. It's tough. I scrape by. GP noted that the skeezy popup "Boosted conversion rate meaningfully". So that's real money in GP's pocket that they presumably use to have a nicer life. At what cost? Some popup? I mean…
Would I take more money in my pocket? Boy, I'd like that. So far I haven't gone the skeezy popup route, but the day I try, and more money ends up in my pocket, it's gonna be hard to turn that thing off.
Yeah, I mean at the end of the day there is clearly a spectrum of conversion rate optimizing stuff you can do, some of which is fine and some of which is unethical. A/B testing the color of your add to cart button and using the one that converts best? I think it'd be a little crazy to argue that's unethical manipulation. Lying to customers about the product to get them to buy? Obviously bad.
Silly obnoxious social proof popup is clearly on the ethical side in my view (my issue was never ethics, just that I personally find them very annoying). I'm not misleading anyone (it does in fact show real purchases) or forcing anyone to do anything. If that's the difference between you buying or not, I still feel perfectly comfortable that you made the choice of your own free will.
I agree. But.
I run an online business. It's tough. I scrape by. GP noted that the skeezy popup "Boosted conversion rate meaningfully". So that's real money in GP's pocket that they presumably use to have a nicer life. At what cost? Some popup? I mean…
Would I take more money in my pocket? Boy, I'd like that. So far I haven't gone the skeezy popup route, but the day I try, and more money ends up in my pocket, it's gonna be hard to turn that thing off.
I'm not judging, is all I'm saying.