You pretty quickly learn to qualify incoming traffic since it directly impacts how you track conversions. But definitely to begin with, you see thousands of "people" view a page and no one bites, it can be disheartening until you realise it was mostly bots.
I have basically 180d entirely on view metrics, they are more or less noise to a small business owner. Did someone buy or not, that's all you actually need to care about.
Even big retail stores are pushing back on crap like KEPLAR/foot traffic tracking, since it doesn't actually change what you do, or impact sales.
Measure sales, measure customer delight, make those the targets.
I have basically 180d entirely on view metrics, they are more or less noise to a small business owner. Did someone buy or not, that's all you actually need to care about.
Even big retail stores are pushing back on crap like KEPLAR/foot traffic tracking, since it doesn't actually change what you do, or impact sales.
Measure sales, measure customer delight, make those the targets.